It’s about measuring benefit richness based on a mathematical index that analyses the claims trends of members on a specific option and combines this with other data regarding member behaviour , both from within the scheme as well as the industry,  to provide an accurate view of the kind of benefits members use the most. 

This together with information from you, the broker, helps us to understand your client’s needs better and ensures we offer benefit enhancements that are in line with each option’s demographic.

Other areas that are considered include the option’s claims ratio, risk profile, costing and other actuarial factor.  More detailed information will be available about how we determine benefit richness at our upcoming launches later this month so be sure not to miss out.